Birthdays on autopilot

Automated Birthday eCards. Upload Once, Every Card Sends Itself.

Birthdays from a CSV or your HRIS drive a branded card every year, on the day, in the local time zone, to whatever email is in the directory. Managers can add a note. Nobody has to remember.

30-minute personalized walkthrough · tailored to your program · no commitment

5.0 Capterra
5.0 G2
9,000+ organizations
Upload once
Sends every year
350+
Birthday templates
0
Reminders to set

In short

eCardRecognizer sends automated birthday eCards to employees from the birthdays in your directory: upload a CSV or sync your HRIS once, pick a branded template, and every card goes out on the day, in local time, with an optional manager note. Reporting shows opens and who was missed.

  • Birthdays from a CSV or HRIS sync, sent on the day in local time
  • Optional manager note, card still sends without it
  • Opens, clicks, and missing-date report

Trusted by 9,000+ organizations

Why automate

The birthday that gets missed is the one people remember

A birthday card is the smallest unit of recognition and the easiest to drop. Gallup finds recognition needs to arrive roughly weekly to hold; the birthday is the one date every employee knows you had.

Source: Gallup, Employee Retention Depends on Getting Recognition Right.

The date is in the directory

Upload birthdays once, or sync them from your HRIS. The calendar fills itself for the year.

Local time, every location

The card lands at 9:00 am where the employee is, not where HR is.

A manager note, optional

Copy the manager ahead of time so they can add two sentences. If they do not, the card still goes.

Any inbox, no app

Work or personal email, full screen in any browser. The frontline gets the same card as the office.

How it works

Birthdays that send themselves, from one directory

Set it once. Check the report in January.

A team directory feeding a calendar of scheduled sends
Automations that keep it alive

Set it up once. Every birthday and anniversary goes out on the day, and the team piles on.

Hire dates and birthdays in your directory schedule every card, and years 1 to 50 each get their own designs. One to 30 days ahead, the manager and the department get a heads-up with a Schedule eCard button, and their cards land on the same day. If nobody adds one, the company card still goes out, so every person is covered every year.

  • Several designs and messages per milestone, picked at random, so year two never repeats year one
  • Local-time sends, weekend shifting, and a 3-year preview of what goes out when
Reaches every employee

A branded card that opens anywhere, with no login

The card arrives at whatever email is in the directory, work or personal, and opens full screen in any browser, on a laptop or a phone. Nothing to install for the frontline or the field.

  • Hundreds of templates or your own artwork
  • Your logo and colors on every card
A reporting dashboard of sends and opens
Reporting and stats

Know what was sent, opened, and clicked, from day one

Sent, delivered, opened, clicked, shared, and bounced, per card, per automation, and per campaign. The CSV export goes to leadership without a spreadsheet.

  • Opens and clicks per card
  • CSV export for HR and leadership
Setup

Three steps, one afternoon

No IT ticket required.

1

Upload the directory

A CSV with names, emails, and birthdays. Departments and managers if you want the manager copied.

2

Pick the template and time

Choose a design, set the send time, and decide whether managers get a heads-up the day before.

3

Turn it on

The first cards go out tomorrow morning. The dashboard shows what is scheduled for the month.

See birthday automation on your templates

30 minutes, on your branding, no commitment.

Book a Demo
Beyond birthdays

The same directory runs anniversaries, holidays, and observances

Once the birthdays are running, work anniversaries by year, company holidays, and observances like Nurses Week or Teacher Appreciation Week are a template and a checkbox away.

  • Work anniversaries with a different card for years 1, 5, 10, 15, 20
  • Company holidays and observances scheduled to everyone or a department
  • Gift card rewards on the milestones that deserve one (Enterprise plan)
  • One report across all of it

Automated work anniversary eCards

Will it be real, and will it last?

Recognition that is still happening a year after launch

Most programs die the same way: managers forget, the tool gets ignored, and the cards start to feel like a template blast. eCardRecognizer is built for the tough cases, so recognition keeps happening whether or not anyone remembers.

A flood on the day, not one email

Birthday, anniversary, and milestone cards go out on their own from hire dates. Days ahead, the manager and the department get a heads-up and schedule their own personalized cards, so the employee gets a flood of recognition on the day, not one email.

The safety net

Even if nobody schedules a personal card, the company card still lands on the date. Minimum guaranteed recognition: every person, every year, and usually a stack of personal ones on top.

Nothing performative

Every automated card is different: rotating designs, personalized messages, and the manager's own words on top. Year two never repeats year one.

Your campaign, our infrastructure

You write the manager notification emails in your own voice, add in-person shout-out ideas, and run it from SharePoint or Teams. The tool carries the campaign. The culture is yours.

Reaches the plant floor

A share link lets anyone create a card and send it by text, personal email, or messaging app, so frontline staff without a company inbox are in. Customers run this today for factory and field teams.

Locked down to IT's taste

From/to-only cards, no attachments, a profanity filter, and an HR moderation queue when you want one. A security page and questionnaire support for the vetting.

Programs that fade
eCardRecognizer
Recognition happens when someone remembers
Cards go out on the date, automatically, from your directory
Prefund a points budget and watch balances expire
Recognition costs nothing per send. A real gift card at face value, only when you choose
Managers stop opening the tool by month three
Days ahead, the manager and department get a heads-up and schedule their own personalized cards
"How do you know it works?" goes unanswered
Live engagement reporting by department from day one

Gift card rewards are optional and stay off until you want them.

Customer stories

What HR and culture leaders say after launch

Verbatim from the people who run recognition at Axon, Modivcare, and a 7,000-person organization.

"We've been using the eCard widget to automate our birthday and service anniversary messages, and it has genuinely transformed our workflow. What once took hours each month now happens seamlessly in the background."
D
Devin Locascio
Employee Experience Program Manager, Axon
"We have been able to create birthday cards, anniversary cards, company value cards as well as get well soon, thank you, and sympathy. This program has enhanced our overall culture, and I couldn't be more satisfied with my experience."
D
Donte Fears
Director, Culture and Team Member Experience, Modivcare
"A+ customer service and plugin! Loved the plugin/widget from the beginning, and Tim made it even better by being super helpful and responsive to ensure it worked well for our organization of about 7,000 staff."
N
Natasha
St. Joseph's Healthcare, about 7,000 staff
Program design

Small choices that make birthday cards land

From the customers who have run this for years.

Let managers add a line

The company card with two sentences from the manager reads as personal. The heads-up email makes it easy.

Copy the team

A birthday card the team can see invites replies. Keep it to the team, not the company.

Respect the time zone

A card at 3:00 am is a notification. A card at 9:00 am is a card.

Save the reward

Birthdays get the card. Anniversaries and wins get the gift card. The distinction keeps rewards meaningful.

eCardRecognizer analytics dashboard showing sends, opens, and clicks by campaign
Real-time analytics

Know who is recognizing, and who is not

Sends, opens, and clicks by campaign, sender, and department. Quiet teams show up the week it happens.

Opens and clicks
Per card, per campaign
By department
See which teams are quiet
CSV export
For payroll and reporting
Audit log
Every reward order and claim
  • Sends, opens, and clicks by campaign, sender, and department
  • Reward orders and claims in an audit log
  • Export to CSV for payroll and leadership reporting
Rated 5 stars

Rated 5.0 on Capterra and G2 by the HR teams who run it

Reviewers rate eCardWidget, the platform behind eCardRecognizer, 5.0 out of 5 on Capterra, with 4.8 for ease of use and 5.0 for customer service, and 5 stars on G2 and the Shopify App Store. Support is a real person who answers the same day.

5.0
Overall on Capterra
5.0
Customer service
4.8
Ease of use
eCardRecognizer ratings: 5 stars on G2, 5 stars on Capterra, 5 stars on Shopify, 4.9 stars on WordPress
One engine, every kind of recognition

Milestones, spot awards, and peer thank-yous from one directory

The same directory, templates, and reward rules power every program below.

Automated birthday eCards, answered

Common questions about running birthdays from the directory

30-minute personalized demo

See employee birthdays run themselves in 30 minutes

We will load a sample directory, turn on birthday automation on your templates, and show what the employee receives. Bring your current process; we bring the demo account.

  • Birthday automation from a CSV or your HRIS, on your templates
  • What the employee receives, with no app or login
  • No pressure to decide on the call
5.0 on Capterra
5 stars on G2
9,000+ organizations

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