Birthdays on autopilot

Automated Birthday eCards. Upload Once, Every Card Sends Itself.

Birthdays from a CSV or your HRIS drive a branded card every year, on the day, in the local time zone, to whatever email is in the directory. Managers can add a note. Nobody has to remember.

30-minute personalized walkthrough · tailored to your program · no commitment

5.0 Capterra
5.0 G2
9,000+ organizations
Upload once
Sends every year
500+
Birthday templates
0
Reminders to set

In short

eCardRecognizer sends automated birthday eCards to employees from the birthdays in your directory: upload a CSV or sync your HRIS once, pick a branded template, and every card goes out on the day, in local time, with an optional manager note. Reporting shows opens and who was missed.

  • Birthdays from a CSV or HRIS sync, sent on the day in local time
  • Optional manager note, card still sends without it
  • Opens, clicks, and missing-date report

Trusted by 9,000+ organizations

Why automate

The birthday that gets missed is the one people remember

A birthday card is the smallest unit of recognition and the easiest to drop. Gallup finds recognition needs to arrive roughly weekly to hold; the birthday is the one date every employee knows you had.

Source: Gallup, Employee Retention Depends on Getting Recognition Right.

The date is in the directory

Upload birthdays once, or sync them from your HRIS. The calendar fills itself for the year.

Local time, every location

The card lands at 9:00 am where the employee is, not where HR is.

A manager note, optional

Copy the manager ahead of time so they can add two sentences. If they do not, the card still goes.

Any inbox, no app

Work or personal email, full screen in any browser. The frontline gets the same card as the office.

How it works

Birthdays that send themselves, from one directory

Set it once. Check the report in January.

A team directory feeding a calendar of scheduled sends
Automation from hire dates

Upload the directory once. Dates do the rest.

Birthdays and hire dates from a CSV or your HRIS drive every send. Anniversary years 1 to 50 each get their own card, and the calendar shows what goes out and when.

  • Merge tags fill in name, department, and years
  • SCIM keeps the directory current on the Enterprise plan
Reaches every employee

A branded card that opens anywhere, with no login

The card arrives at whatever email is in the directory, work or personal, and opens full screen in any browser, on a laptop or a phone. Nothing to install for the frontline or the field.

  • 500+ templates or your own artwork
  • Your logo and colors on every card
A bar chart by department with one quiet bar highlighted
Reporting

See which teams are recognized, and which are quiet

Sends, opens, and clicks by campaign, sender, and department. Quiet teams show up the week it happens, and the CSV export goes to leadership without a spreadsheet.

  • Opens and clicks per card
  • CSV export for HR and leadership
Setup

Three steps, one afternoon

No IT ticket required.

1

Upload the directory

A CSV with names, emails, and birthdays. Departments and managers if you want the manager copied.

2

Pick the template and time

Choose a design, set the send time, and decide whether managers get a heads-up the day before.

3

Turn it on

The first cards go out tomorrow morning. The dashboard shows what is scheduled for the month.

See birthday automation on your templates

30 minutes, on your branding, no commitment.

Book a Demo
Beyond birthdays

The same directory runs anniversaries, holidays, and observances

Once the birthdays are running, work anniversaries by year, company holidays, and observances like Nurses Week or Teacher Appreciation Week are a template and a checkbox away.

  • Work anniversaries with a different card for years 1, 5, 10, 15, 20
  • Company holidays and observances scheduled to everyone or a department
  • Gift card rewards on the milestones that deserve one (Enterprise plan)
  • One report across all of it

Automated work anniversary eCards

No points economy

Recognition without points, catalogs, or balances that expire

Most recognition platforms run on a points ledger: budgets to prefund, points that buy less than dollars, and balances that expire at year end. eCardRecognizer skips the whole economy. A branded eCard says what was done and who noticed, and a real gift card can ride along when the moment calls for one.

No points ledger

Recognition is a branded eCard with a real message, not a currency employees have to bank, convert, or watch expire.

No catalog

Nothing to browse, nothing converted into a points value. When you want a reward, it is a real gift card the recipient claims in one click.

Nothing to remember

Birthdays, anniversaries, and service milestones send themselves from hire dates in your directory or HRIS.

No app, no login

Frontline, hourly, and multi-site staff open the card at whatever email is in the directory. No account to set up.

A typical points platform
eCardRecognizer
Prefund a points budget and load a catalog
Upload your directory and pick templates
Roll out an app and train managers on points
Managers send a card from any browser
Employees bank, convert, and lose points
Employees open a card. Nothing to redeem.
Quarterly admin, minimums, and a long contract
Live in an afternoon

Gift card rewards on the Enterprise plan.

Customer stories

What HR and culture leaders say after launch

Verbatim from the people who run recognition at Axon, Modivcare, and a 7,000-person healthcare system.

"We've been using the eCard widget to automate our birthday and service anniversary messages, and it has genuinely transformed our workflow. What once took hours each month now happens seamlessly in the background."
D
Devin Locascio
Employee Experience Program Manager, Axon
"We have been able to create birthday cards, anniversary cards, company value cards as well as get well soon, thank you, and sympathy. This program has enhanced our overall culture, and I couldn't be more satisfied with my experience."
D
Donte Fears
Director, Culture and Team Member Experience, Modivcare
"A+ customer service and plugin! Loved the plugin/widget from the beginning, and Tim made it even better by being super helpful and responsive to ensure it worked well for our organization of about 7,000 staff."
N
Natasha
St. Joseph's Healthcare, about 7,000 staff
Program design

Small choices that make birthday cards land

From the customers who have run this for years.

Let managers add a line

The company card with two sentences from the manager reads as personal. The heads-up email makes it easy.

Copy the team

A birthday card the team can see invites replies. Keep it to the team, not the company.

Respect the time zone

A card at 3:00 am is a notification. A card at 9:00 am is a card.

Save the reward

Birthdays get the card. Anniversaries and wins get the gift card. The distinction keeps rewards meaningful.

eCardRecognizer analytics dashboard showing sends, opens, and clicks by campaign
Real-time analytics

Know who is recognizing, and who is not

Sends, opens, and clicks by campaign, sender, and department. Quiet teams show up the week it happens.

Opens and clicks
Per card, per campaign
By department
See which teams are quiet
CSV export
For payroll and reporting
Audit log
Every reward order and claim
  • Sends, opens, and clicks by campaign, sender, and department
  • Reward orders and claims in an audit log
  • Export to CSV for payroll and leadership reporting
Rated 5 stars

Rated 5.0 on Capterra and G2 by the HR teams who run it

Reviewers rate eCardRecognizer 5.0 out of 5 on Capterra, with 4.8 for ease of use and 5.0 for customer service, and 5 stars on G2 and the Shopify App Store. Support is a real person who answers the same day.

5.0
Overall on Capterra
5.0
Customer service
4.8
Ease of use
eCardRecognizer ratings: 5 stars on G2, 5 stars on Capterra, 5 stars on Shopify, 4.9 stars on WordPress
One engine, every kind of recognition

Milestones, spot awards, and peer thank-yous from one directory

The same directory, templates, and reward rules power every program below.

Automated birthday eCards, answered

Common questions about running birthdays from the directory

30-minute personalized demo

See employee birthdays run themselves in 30 minutes

We will load a sample directory, turn on birthday automation on your templates, and show what the employee receives. Bring your current process; we bring the demo account.

  • Birthday automation from a CSV or your HRIS, on your templates
  • What the employee receives, with no app or login
  • No pressure to decide on the call
5.0 on Capterra
5 stars on G2
9,000+ organizations

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